IF YOU ARE NOT FIRST YOU ARE LAST
Although the concept of first or last may sound unfair and difficult to accept for some, in the real world—regardless of your business or career—first place is the only place that matters. It’s a position that allows you to weather all storms,
gets you extra attention, and has the competition chasing you—rather than the other way around. But let’s face it: if
you didn’t compromise on any point, you would certainly rather the position of first than any other, right? Given the choice between first and any other position, we all know what’s preferable.
Unlike systems or cultures where everyone gets rewarded for just participating regardless of their efforts, abilities, or even the score—the only position that ultimately makes sense in business—and the one
that earns the greatest rewards—is, of course, first. If you aren’t in the dominant position in your market, then you are at risk.