SELL LIKE CRAZY
INTRODUCTION
If you want to become a billionaire, you need to think like a billionaire. Just to be clear, by ‘billionaire’ I mean self-made billionaire. Not the person with the massive inherited wealth they did nothing to earn. I’m
talking about the person just like you, who started with very little.
The person who had to work for a living.
To think like a self-made billionaire, you must first understand their choices in life and in business. Where do they derive their income from? What do they spend their time on? What tasks do they focus on? In short, what do they invest themselves in?
I have obsessively studied this unique group of high achievers. I’ve found they invest only in assets that provide a positive return.
There are many kinds of assets. Among billionaires, the most valuable, non-
renewable asset in the world is their time. So how do billionaires spend their most valuable asset – their precious
time?
Are they constantly checking emails, posting on social media, doing Facebook Live streams and other low-level activities they could delegate to a team member or outsource? The answer should be obvious.
Many billionaires don’t even use email or a mobile phone, and some go off the grid for weeks at a time. How is this possible in the 21st century,
especially when building billion-dollar empires in the technology age? Take well-known billionaire John Paul DeJoria. He’s the founder of tequila maker Patrón Spirits Co. and cofounder of hair care company John Paul Mitchell Systems.